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Imagine you're on a much-needed vacation with your family, soaking up the sun on a beautiful beach when your phone buzzes. You check it and see a notification: another sale for your course just came in! All this while you're sipping on a refreshing watermelon cooler.
That's the beauty of an evergreen sales funnel—it works tirelessly for you, even when you don’t.
With an evergreen sales funnel, you can:
So, what is an evergreen funnel and what do we need to set it up effectively?
An evergreen sales funnel is an automated system designed to generate consistent, repeatable, and scalable results. This system operates independently, meaning it doesn’t rely on you or any one person. By leveraging automation, an evergreen sales funnel transforms new leads into customers quickly and efficiently, without requiring direct interaction from you.
The key components of an evergreen sales funnel include:
While the funnel is highly automated, it’s important to note that it’s not completely effort-free. Like any sales process, it requires regular maintenance and updates to remain effective.
Traditional sales funnels typically depend on specific launch events. Preparing for these events takes a lot of time and resources, resulting in sales spikes followed by quiet periods. This method requires constant attention and can be inflexible, as making any changes usually involves a complete redesign.
On the other hand, evergreen sales funnels run continuously. They automate lead generation and sales, eliminating the need for constant launching. This saves you time and creates a steady income stream, letting you focus on growing your business.
A high-converting offer is often a lead magnet, serving as the foundation of a successful evergreen sales funnel. The goal is to provide enough value upfront to entice visitors to join your funnel and explore your paid solutions.
A lead magnet is a free, valuable resource (e.g., e-book, checklist, webinar) that gives prospects a taste of your offering. To make your lead magnet irresistible, ensure it addresses a key pain point and is directly related to your course or membership.
Here are essential elements to include:
Pro Tip: Start with live launches to fine-tune your product before automating with evergreen funnels.
Your funnel won’t work if no one sees it, so it’s essential to share it everywhere. Use a mix of organic and inorganic methods to capture attention and drive traffic to your evergreen funnel. Here are some strategies to get started:
You don’t have to use every method. Choose what works best for your audience. Keep experimenting until you find the most effective way to generate continuous leads.
Did you know? SEO accounts for 53% of all trackable web traffic, making it a highly effective, long-term traffic source.
Once you have regular traffic coming in, it is time to build an automated sales system to make sure they convert. You can do this with:
Pro Tip: Start with a smaller, simpler funnel and expand as you gather data.
Here are some of the most popular tools you can use to automate your evergreen funnels.
An effective evergreen funnel depends a lot on email marketing to nurture leads and drive conversions. Some of the top email marketing platforms to consider include:
These platforms offer automation features, allowing you to set up and schedule email sequences, segment your audience, and track the performance of your campaigns.
Pro Tip: Use personalized emails to increase open and conversion rates.
Webinars can be a powerful component of an evergreen funnel. They allow you to educate and engage your audience. Here are some popular webinar platforms:
These platforms offer automated, on-demand webinar options that simplify creating and scheduling webinars for your evergreen funnel. This flexibility allows leads to watch at their convenience, making it easy to scale your efforts.
Did you know? Webinars remain one of the most effective sales tools, with a 73% success rate in B2B lead generation.
A well-designed landing page helps in capturing leads and driving them towards your offer. Some popular landing page builders include:
These tools offer templates, drag-and-drop features, and integrations with various marketing platforms, simplifying the process of designing high-converting landing pages for your evergreen funnel.
Pro Tip: Ensure your landing page has a clear and compelling call to action (CTA) to guide visitors on the next steps.
Let us look into the step-by-step process of setting up an evergreen funnel.
For your sales funnel to be evergreen, the product or service you sell must also offer long-term value. Start by selecting a product that meets the ongoing needs of your prospects.
For Example:
In the fitness industry, a product like a "Beginner’s Guide to Strength Training" e-book or video course is an ideal evergreen offering. It covers foundational techniques that stay relevant over time, making it a valuable resource for new clients year-round.
With your evergreen product ready, the next step is to drive traffic to it. Start by focusing on one primary traffic source, such as SEO or Facebook Ads, and expand as your funnel matures.
Pro Tip: On a budget? Prioritize organic traffic through SEO or content marketing to keep costs low while still generating leads.
Most visitors won’t purchase in their first interaction. You need to nurture them with a well-crafted email sequence. Use automated emails to build relationships and guide them toward a purchase.
Step 4 – Implement a webinar funnel
In addition to emails, webinars are a powerful tool for nurturing your prospects. They allow you to engage with your audience and answer their questions in real time.
However, live webinars can be time-consuming and difficult to scale. Instead, consider developing a pre-recorded evergreen webinar that works on autopilot.
Pro Tip: Keep your webinar concise, engaging, and focused on answering key objections to avoid overwhelming your audience and ensure effectiveness.
Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.
Sign UpA/B testing involves comparing two versions of a specific element (such as headlines, CTAs, or email subject lines) to determine which one performs better. For accurate results, change only one element at a time.
You can experiment with various components, including email subject lines, webinar times, and landing page CTAs, to find out what resonates most with your audience.
For example, create a paid ad for your new workshop, with Version A featuring a CTA like “Learn More” and Version B using “Register Now.” Run both ads simultaneously and analyze the results to identify the more effective CTA.
Use the insights gained from your A/B tests to make informed decisions that enhance your overall funnel performance.
According to Optinmonster, split testing can significantly boost conversions, with some clients seeing increases as high as 1,500%.
An evergreen sales funnel requires a steady flow of traffic. Avoid relying on just one source; instead, diversify your traffic channels as your funnel matures.
Consider incorporating strategies such as podcasts, guest posts, and influencer marketing to ensure a more consistent influx of visitors.
By expanding your traffic sources, you enhance both your reach and consistency. This strategy not only broadens your audience but also strengthens your brand presence across multiple platforms.
Let us look at some successful real-world examples to understand how evergreen sales funnels can deliver impressive results for businesses of all sizes.
A small outdoor goods company aimed to effectively convert website traffic into sales through an engaging sales funnel.
Challenge:
The company struggled to engage visitors and turn website traffic into paying customers.
Solution:
The company implemented a straightforward evergreen sales funnel, starting with an opt-in pop-up offering a discount code. This led to a welcome email sequence that delivered the coupon and nurtured new subscribers.
Result:
Gillian Perkins sought to create a consistent revenue stream while minimizing manual efforts in her sales process.
Challenge:
She needed a way to consistently generate revenue without the burden of ongoing manual sales funnel management.
Solution:
She created an automated evergreen sales funnel that operates independently. This funnel attracts cold traffic with valuable content. It then directs visitors to free offerings, such as webinars or downloads, which convert leads into customers.
Result:
Founded by James Svetec, BNB Mastery employs an automated evergreen webinar funnel to drive impressive results.
Challenge: Initially, the business relied on a traditional model where webinars led to sales calls. This approach limited scalability and created a bottleneck in the sales process.
Solution: James transitioned to an automated evergreen sales funnel that enables sales directly from the webinar, eliminating the need for sales calls. After making some initial adjustments, the funnel was optimized for performance.
Result: The automated funnel achieved a remarkable 271% monthly ROI and generated $50,000 in monthly profit with minimal ongoing effort.
Building an evergreen sales funnel provides you with a consistent flow of leads and sales without the need for constant intervention. By putting your sales process on autopilot, you can dedicate your time and energy to other important aspects of your business.
Use the AI tools mentioned in this article to create a self-sustainable system that requires minimal input from you. This way, you'll have more time to concentrate on growing your business and exploring new ideas!
