also recommends downloading the Evergreen Email Engine™ Playbook: go.growthleap.com/playbook
Understanding the challenges of email marketing is esseential for achieving consistent sales, and this blog post explores the common pitfalls that many creators encounter. Transitioning from content creation to effective selling can prove challenging, resulting in missed opportunities to engage a broader audience. We’ll explore how Deadline Funnel can help address these issues by providing each lead with a unique and authentic deadline for your offers.
Using a great email platform doesn’t guarantee high-converting email marketing. Here’s why.
Today’s popular email marketing platforms provide three core features:
But what's usually missing is a clear blueprint for creating successful email marketing campaigns that grow your business.
As a creator, you have unique experience and a special vision that you want to share with your audience.
The people you serve love your information, your vision, and your passion for making their lives better.
However, to reach your largest potential audience, you need more than passion. You need consistent sales.
Until you have high-converting email campaigns, you’re only reaching a fraction of the audience you could.
And one of the biggest challenges in getting consistent sales is that switching gears from “creating” to “selling” isn’t always easy!
This usually means one of two things happen:
Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.
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Have you noticed that the best sales day of any launch or promotion is the last day?
Here’s why:
It's right before the deadline.
A deadline doesn’t let people postpone and delay making a decision.
A deadline lets you put your best offer in front of your best potential buyers… and then makes them choose.
In or out. Yes or no.
Without a deadline your email sequence will never convert as well as it could and you’re missing out on half your audience
Up until recently, it was only possible to create a real deadline for product launches… not automated email sequences.
And that’s why we built Deadline Funnel.
The two most important metrics to monitor in your email marketing are the number of new subscribers and the amount of new revenue your emails generate.
Those are the outputs. The key results.
What are the inputs?
Unfortunately, it’s not possible to easily see these numbers in most email platforms.
And if you don’t know what’s working in your email marketing you can’t make the right choices to grow your audience.
